The “Getting Research Into Practice” has been introduced by the Livestock Research and Innovation Corporation. This initiative acknowledges the wide range of terminologies that have been developed to signify and understand the roles of extension and advisory services. Its goal is to effectively deliver knowledge to the end-users within the agri-food sector and rural communities, more specially to the livestock sector.
“As most in agriculture will appreciate, GRIP is not just about getting research results to producers. Simple knowledge of research results is not enough (in most cases) to motivate change. We need to package up our research messages in creative ways that offers both timely and considerate information. This requires careful planning and effort! For example, we must take into account other relevant research; context of the location, the times and the industry; economics; and appropriate presentation (format, language, channel) when trying to achieve GRIP. Most importantly, research and results must be meaningful in the first place to be adopted by the users. Once again, engagement between both parties, even before the research is started, is necessary for successful adoption.”
See more about the concept, tools and discussion
