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Financial assistance: A limited number of opportunities is available for those who need assistance for registration costs. Please enquire at caree@uoguelph.ca.

Online Participation: This is a face-to-face event. We wish to accommodate a limited number of virtual participants based on out-of-province and international locations, etc. Please enquire at caree@uoguelph.ca.

Background and Rationale

Agricultural extension and advisory services (EAS) are undergoing a significant transformation towards Extension 4.0. This new approach is characterized by digitalization, diverse advisory systems, and network-based knowledge mobilization. This shift reflects the increasing complexity of agri-food systems, where farmers and service providers must address productivity, environmental sustainability, economic viability, and food security simultaneously.

However, current extension and advisory systems are fragmented across the sector. EAS related to crops, livestock, the environment, and food security are often delivered independently. Additionally, support for farm management—crucial for decision-making, risk management, and profitability—is frequently disconnected from technical advisory services.

It is also important to note that extension systems have been facing challenges of adequately promoting equity and accessibility, particularly for Indigenous and northern communities, as well as other underserved groups. Geographic isolation, limited infrastructure, cultural mismatches, and historical inequities create barriers to accessing relevant, trustworthy, and context-specific EAS.

These challenges emphasize the need for a cross-sectoral and inclusive framework that:

  • Integrates crop, livestock, environmental, food security, and farm management systems,
  • Embeds equity, targeting, and inclusion at its core,
  • Supports diverse knowledge systems, including Indigenous and place-based knowledge,
  • Leverages Extension 4.0 tools and approaches for more responsive and adaptive service delivery.

Overall Goal

To foster discussion and gather insights on an inclusive Extension 4.0 framework that integrates crop, livestock, farm business management, environmental sustainability, food security, and equity considerations, thereby supporting a resilient and sustainable agriculture and agri-food system.

Symposium Discussion Themes

The following thematic questions will guide discussion throughout the symposium.

What are the common functions, tools, and approaches across EAS?

How do differences in production sectors, cycles, knowledge requirements, and risk profiles shape EAS delivery?

What institutional and professional structures reinforce sectoral separation?

How does the separation affect farm-level decision-making?

What inefficiencies or missed synergies arise?

How does fragmentation influence environmental outcomes and resource use?

How can farm management EAS serve as a unifying platform for integration?

How can CAREE support capacity building and development of EAS in Canada?

What tools and methods support whole-farm assessment and decision-making?

How can we promote Equity, Targeting, and Inclusion in EAS?

  • Targeted advisory approaches for remote and northern regions.
  • Integration of Indigenous and place-based knowledge systems.
  • Addressing barriers to access (infrastructure, language, trust).
  • Inclusive service design for women, youth, and marginalized groups.

CAREE 2026 · University of Guelph

Meet the speakers

Voices from corss sectors of Canadian agriculture — ranching, farm economics, livestock, agronomy, and policy — join the symposium this year. Filter by focus area to browse.

Cedric MacLeod

Cedric MacLeod

President, MacLeod Agronomics

Executive Director, Canadian Forage and Grassland Association

Production & ranching
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Cedric operates Local Valley Beef, a grass-fed beef ranch in western New Brunswick, and has spent two decades as president of MacLeod Agronomics, an agri-environmental consulting firm focused on integrating sustainable practices across the Canadian ag sector. He has led the Canadian Forage and Grassland Association since 2015, working toward the sector's long-term success through strategic planning and management.

Heather Watson

Heather Watson

Executive Director, Farm Management Canada

Canadian representative, International Farm Management Association

Farm business & policy
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Heather leads Farm Management Canada, a national non-profit that promotes strong farm business management to help position Canadian farmers for sustainable growth. In 2022 she was named one of Canada's Influential Women in Agriculture, and in 2025 she received the King Charles III Coronation Medal for her service to Canada.

Steve Duff

Steve Duff

Chief Economist, OMAFRA

Adjunct Professor, University of Guelph

Farm business & policy
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Steve grew up around dairy and beef in Northumberland County and holds a Master's in Agricultural Economics from the University of Guelph. He joined OMAFRA in 1997 and spent 15 years leading business risk management programs including AgriStability and the Risk Management Program. Steve and his wife Robyn operate a beef and cash crop farm near Colborne, Ontario, and he currently chairs the Board of Farm Management Canada as a farmer director.

Jean Howden

Jean Howden

Director of Operations

Livestock Research Innovation Corporation

Livestock research
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Jean grew up on a mixed farm in Northumberland County and holds a B.Sc. in Agriculture, majoring in Animal and Poultry Science, from the University of Guelph. Her career spans OMAFRA, Agriculture and Agri-Food Canada, and the Ontario Broiler Hatching Egg and Chick Commission, followed by 20 years with Ontario Pork in regulations, policy, industry liaison, and research administration. Outside of work, she enjoys Ontario's outdoors — camping, kayaking, photography, and hiking.

Kelly Somerville

Kelly Somerville

CEO

Livestock Research Innovation Corporation

Livestock research
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Kelly is originally from Mountain, Ontario, and holds a bachelor's degree in animal science from the University of Guelph. She has worked as a ruminant nutritionist with Cargill, as Member Relations Manager with the Ontario Federation of Agriculture, and as a Programs Analyst with the Ontario Soil and Crop Improvement Association. She co-owns Twin Valley Cattle Co., a small purebred Angus herd, with her twin sister, and currently serves as Vice President of the Ontario Angus Association.

Janice LeBoeuf

Janice LeBoeuf

Sustainable Agriculture Lead

Arrell Food Institute

Food systems & agronomy
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Janice works at the intersection of agriculture, food systems, science, and policy, supporting collaborations including the Loblaw Net-Zero Food Systems Challenge, Feeding the Future with Canadian Technology, and the Canadian Alliance for Net-Zero Agri-food. A University of Guelph agriculture graduate, she previously served as a provincial vegetable crop specialist with OMAFRA and is a partner in her family farm in southwestern Ontario.

Marty Vermey

Marty Vermey

Senior Agronomist

Grain Farmers of Ontario

Food systems & agronomy
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Marty has worked in Ontario agriculture for over 35 years, starting his career in corn breeding and seed production. Through a series of mergers he helped advance new trait technology, germplasm, and pesticides while working across product development, sales and marketing, and business management. His passion is agronomy, and he stays hands-on with the farming challenges of the Chatham-Kent area.

Tongzhe Li

Tongzhe Li

Professor

University of Guelph

Behavioral Economics
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Tongzhe Li is a Professor in the Department of Food, Agricultural and Resource Economics (FARE), University of Guelph. She is Arrell Family Chair in Behavioural and Experimental Economics and founding director for the FARE Laboratory for Experimental and Applied Economics. Tongzhe obtained her Ph.D. in Economics at Washington State University in 2015. Her passion is combining economic theory and behavioral approaches to understand the complex economic, political, and social context of a problem. She has published extensively using lab and field experiments to address agri-food-environmental issues, by studying how real people make decisions.

CAREE 2026 · Extension & Advisory Services

Symposium Program

University Club, Fifth Floor (North Elevator), University Centre, University of Guelph

8:00 AM

Registration

60 MIN
9:00 AM

Welcome and Opening Remarks

15 MIN
9:15 AM

Opening Presentation

15 MIN
9:30 AM

Does Canada's Extension, Advisory Service System Meet the Need?

60 MIN
10:30 AM

Networking Break

30 MIN
11:00 AM

EAS in Practice: On-Farm Realities

60 MIN
12:00 PM

Lunch

60 MIN
1:00 PM

Tabletop Discussion: Reflections and Recommendations

30 MIN
1:30 PM

Reporting and Open Discussion: Strengthening EAS

60 MIN
2:30 PM

Networking Break

30 MIN
3:00 PM
Anchor Session

Reimagining Capacity Building in EAS: Extension Education, Knowledge Systems, and CAREE

4:30 PM

Wrap Up and Next Steps

30 MIN
5:00 PM

Closing

Organizing Team

Ataharul Chowdhury

University of Guelph

Heather Watson

Farm Management Canada

Jean Howden

Livestock Research and Innovation Corporation

Rebecca Lee

Advocating for Resilient Communities and Sustainable Agri-food Systems

Sadaf Mollaei

Arrell Food Institute

Janice Lebouf

Arrell Food Institute

Nasir Khan

University of Guelph

Milad Zhoolideh

University of Guelph

Uduak Edet

University of Guelph

Khondokar Kabir

University of Guelph

Parking Details Will Be Updated

The Symposium will be held at the University of Club located at the fifth floor of the University Centre, University of Guelph.

Directions to the University Centre:

Parking lot P11 is located at the corner of East Ring Rd. and South Ring Rd. From P11, head West along South Lane and turn right on Winegard Walk. Continue North on Winegard Walk and the University Centre will be on your left.

See walking directions here

Highlights

Host & Organizer

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